Tuesday, March 19, 2013

Less a Writer, More the Editor

No excuses. I've been slacking on my writing. But I could probably say that about writing in general for me. My responsibilities have shifted tremendously, and forced me to take the "editor" role more than the writer role these days.

And I love it.

I'm finding it equally as fun and exciting to take a "good" piece of writing, work my magic, and help turn it into a GREAT piece of writing. OK, I'm not saying I'm the best editor out there -- but I am saying I'm having fun improving the pieces of content you may be coming across.
My desk at work

Still running the Best of BuyerZone series, and still loving it! Can't get enough of the incredible bloggers and professional I meet in every edition.

But my latest love is BuyerZone's new series Industry Insights. This series features industry experts from an array of industries: retail, marketing, finance, industrial etc. However, unlike the BoBZ series, I'm letting the experts do all the writing.

Each week, an expert will cover hot topics in their industry. So basically, I get to sit back, read their work and be amazed. And each week, I am.



It's been a fun task working with other writers; motivating them and giving them direction. It's also fun learning how to critique someone. Because believe it or not, I prefer to be a "nice" editor.

But don't you worry! I haven't completely abandoned my passion for writing. In all honesty, I've been cheating on this blog and giving my attention to BuyerZone's blog About Leads. There you can catch me writing on a more regular basis about b2b topics, social media and content.

It's been a lot of fun learning about not only creating content, but also promoting it. And I've been sharing my experiences every step of the way:
I think my new responsibilities are a reflection on where things are headed. Who picks up a newspaper anymore... besides to read the comic strips? Who goes straight to a news website.... before clicking a bit.ly link on Twitter? Who writes an article... without brainstorming the SEO value behind it.

I still don't think journalism is dead, but it's 100% transformed into a new breed. Today, journalists need to be more than writers and editors. Today, they need to be content marketers. And that's why my new responsibilities have taken me into a new direction.

Stay tuned for more on this!

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